News ≫ Jacqueline Fernandez launches active wear brand

Jacqueline Fernandez launches active wear brand

Apr 18, 2018
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Bollywood actress Jacqueline Fernandez has recently launched her on active wear brand ‘Just F’. She has joined hands with Mojostar to co-create and co-own ‘Just F’ in a move to redefine the space of female active wear in India.

Designed for the trendy and free-spirited 20-something girl, the line will cover a range of trends, and will eventually be divided into seven subsections—club-inspired, monochromes, florals, colour blocking, typography, a detailed collection of sports bras, and a core collection, which will be an essentials line.

When asked what is “Just F”? Jackie informed us that “The Just F girl can be anybody. Fashion for me is a form of art. You can judge it, but you can’t completely critique it in a way that claims you’re the only one who’s right. You have to let people do what they want to do. The Just F collection has a plethora styles that cater to so many different people—personalities, types—because that’s what we are. No two people are the same. Everyone has their own taste and their own choices, and you should be able to do and wear what you want to wear, without any judgement.”

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