The Sri Lanka Tea Board (SLTB) will participate in India’s only tea and coffee trade fair, World Tea & Coffee Expo (WTCE), to be held here during October 20-22.
According to the Commerce Ministry data, Sri Lanka exported Rs 382 crore worth of tea to India in 2014-15, reflecting a 33 per cent growth over the previous year’s Rs 285 crore.
Representing the Board at the exclusive pavilion at the fourth edition of the event will be several leading Sri Lankan tea companies with varieties of tea produce, brands and flavours, a statement issued here said.
The companies will not only be seeking buyers but also joint venture partners and distributors across India. The companies will also be looking at accessing the latest technological advances in the hot beverage sector which will be on display at this niche one-of-its-kind expo.
“The Indian markets now offer enormous scope for product innovation as demonstrated by rising consumption of Sri Lankan tea. WTCE is very professionally executed and offers SL tea companies a single door opportunity to transact business with India,” Sri Lanka Tea Board chairman Rohan Pethiyagoda said.
WTCE is supported by many eminent trade bodies including the Tea Board of India and fulfills the need for an organised event for Tea and Coffee companies in India to come together for exchange of ideas and business transactions, Sentinel Exhibitions Asia Director Priti M Kapadia said.