Uber is officially in Colombo,  Sri Lanka. Uber, the on-demand technology platform and app that connects commuters who need a ride and licensed drivers, launched its uberX product in Colombo recently. Launched in response to massive demand from Sri Lankans, uberX features air-conditioned sedans and premium hatchbacks at economical prices. Uber Sri Lanka will deliver the safety, reliability, and quality that millions of commuters have come to know and love about Uber in 367 cities in 67 countries around the world. Uber Senior Launcher Varun Mundkur said demand for Uber is rapidly growing as more and more residents and tourists in Colombo open up the Uber app and take their first ride. “Our experience globally gives us the confidence that ride sharing and technological innovation in transportation can make cities safer, easier to get around, less congested, and more livable. The launch of uberX today strengthens our ability to bring these benefits to Sri Lanka. At Uber, every city that we launch outperforms its predecessor and we expect nothing less from Colombo.” With over 1 million credit cards and 11 million debit cards in Sri Lanka and over 20% of the population on smartphones, Sri Lanka is poised for Uber. We bring our global technology, expertise and best practices in the on-demand mobility space, coupled with the hyperlocal knowledge of the local operations team in the city. Uber brings a plethora of benefits to the cities it operates in and Colombo is no different. For commuters, Uber connects registered users with transportation on-demand, at the touch of a button. The seamless experience means never having to worry about finding a ride or having cash. For drivers, Uber’s lead generation software facilitates powerful entrepreneurship opportunities. Drivers make far more – and with greater flexibility – than any other option available to them. For the cities it serves, Uber means faster economic development in both residential and business districts, job creation for small businesses, reduced congestion because of a more efficient transportation alternative, reduction in drinking and driving incidents, and higher incomes for drivers who are, in turn, better able to support their families. All this occurs in a way that prioritizes safety, reliability, quality, convenience and affordability for consumers and adds a fresh new urban mobility alternative, particularly valuable for a city like Colombo.   Courtesy of dailynews.lk