At National Development Bank PLC integrity and truthfulness even in the most challenging situations is important. NDB has the right attitude to diligently deliver what it promises while adding value beyond what is expected. The Bank remains accountable and transparent in everything it does. NDB is willing to take ownership of its actions that affect its stakeholders and believe in building productive, long-term relationships based on sincerity with its clients and stakeholders. In association to all these values, NDB embarked on a new journey to provide a greater meaning to the passionate and persistent service they provide by introducing a new slogan ‘Our Commitment, Your Success.’ As a move to take this repositioning forward, NDB built a partnership with the Sri Lankan Cricket Captain Angelo Mathews with the perseverance of continuing the brand promise. Angelo Mathews has been identified to take forth the new Brand Identity to NDBs audience. Cricket appeals to every Sri Lankan and Mathews being the National ODI Cricket Captain since February 2013 has also been recognized as the youngest Test Cricket Captain in Sri Lanka and is certainly trusted and respected by all Sri Lankan’s for his qualities as a good team player and successful game finisher.