“We are thrilled by the record number of entries we have received so far for our grand cycle parade campaign. It is a testament to the love children have for Milo and the trust moms have placed in the brand. This marks its fifth consecutive year where we have given out a total of 4,000 bicycles to date. Milo is on a mission to cultivate active lifestyles, in line with its purpose of making Sri Lankans active and healthy with nutritious energy, and providing the inspiration to grow with sports. The brand endeavours to inspire Sri Lankans to go further with the determination to grow, be united and be bold, together by keeping active. Giving away another 1,000 mountain bicycles to help children and families get active and fit, truly makes us proud to do what we do every day; making a positive impact in someone’s life.” said Mohamed Ali, Nestlé Category Marketing Manager.
Said Fabrice Cavallin, Nestlé Managing Director: “Milo has long been synonymous with an active and healthy lifestyle for over 30 years. Reflecting on our purpose of enhancing quality of life and contributing to a healthier future, we have encouraged over hundreds of thousands of children to be physically active; promoted good health, wellness, discipline and leadership, and developed well rounded personalities. It is a reflection of our strong local footprint and deep roots in the country. The grand cycle parade is one of the many initiatives we have undertaken to achieve our global ambition of helping 50 million children lead healthier lives by 2030.”
Milo is Nestlé’s world leading chocolate malt beverage. Milo RTD (Ready-to-Drink), enriched with vitamins, is made from high quality fresh milk collected from thousands of Sri Lankan farmers, the goodness of malt extract and the finest cocoa beans. It is manufactured at Nestlé’s state-of-the-art factory in Pannala, upholding the high quality standards Nestlé is renowned for across the world.
for more information go to:http://www.dailymirror.lk